The WeShop platform allows JD.com to leverage huge volume of traffic coming through the WeChat shopping entry point. JD Kepler Mini Program Solution, launched last year, offers brands the resources they need to operate WeChat Mini Program stores. Earlier this year, the messaging app teamed up with JD.com and Meili and launched WeShop (our translation 微选 in Chinese), a mobile marketplace embedded in WeChat powered by mini-programs, for public beta. The marriage between social channels and e-commerce has been going strong. JD.com and WeChat strong ties can be traced back to March of 2014 when Tencent invested $215 million in JD.com for a 15% stake. According to a PingWest report, the shopping results didn’t appear when entering the query “which one is better, Mentholatum or NIVEA?” or the keywords “book on artificial intelligence.” The shopping function, however, works on clear and unambiguous keywords and but not queries or more complex phrases. Through WeChat shopping entry point, users can win “random cashback on purchases.” Under each product results, there is a disclaimer that reads “JD.com Genuine Product Guarantee.” Products on JD.com are showing up on WeChat’s search results We tried entering different keywords like “mobile phone,” “shoes,” and “napkins,” and the results all linked to JD.com shopping site. Now simply by entering consumer product related keywords into the search box at the top of the WeChat homepage or the search function in the “Discover” tab, top search results popping up are product pages JD.com. With a small team, TechNode provides timely news and thoughtfully researched articles for worldwide readers interested in learning more about the Chinese tech industry.WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. In January, Baidu further downsized 10-15%, Chinese media reported. #Jd.com ecny jingxi wechat pay seriesBaidu has also begun a series of layoffs, with the first round beginning in last December, affecting employees in the company’s gaming, streaming, education, and mobile environment sectors.Last week, Tencent was reported to be cutting 20% of its workforce.Alibaba has started to make major cuts in its local food and grocery delivery business this year.Since late last year, Alibaba, Baidu, ByteDance, Kuaishou, and Tencent have all begun to lay off people. JD’s 2021 financial reports noted that losses from new businesses, including Jingxi, expanded by 160% quarterly to RMB 3.2 million ($505,921) in Q4 of 2021.Ĭontext: JD joins a growing list of Chinese tech giants cutting staff to stay competitive in an economic slowdown.JD’s other core business units, like customer electronics and retail e-commerce, are largely safe from the cuts. The reported layoff is mainly focused on Jingxi Pinpin. Jingxi consists four main teams: Jingxi focuses on bargain deals, Jingxi Pinpin on community group buy, Jingxida on logistics, and Xintonglu on enterprise businesses.Details: JD’s layoff will affect at least 400 to 600 staff in the Jingxin unit, according to sources quoted by 36Kr.
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